When it comes to Yellow Pages Advertising, whether you go direct to Yellow Pages via their sales reps, or via a marketing and design company, their are some important factors that you should consider:

1. In order to get more out of the Yellow Pages, you need to understand how someone uses to book. If you can understand this then you can get more from it.
2. The first thing that someone does is looks for the classification. When they find it, they are looking at the top bar of the page. Psychologically  they do not want to miss anything so 92% of all customers turn to the front of the section.
3. Once at the front, they start to decide what ads to choose. A fundamental buying motive in business to business and domestic to business buying, everyone wants to buy locally. You pay for the Yellow Pages on a circulation basis. In other words, whether you like it or not you are paying for all the towns and villages in your book’s area.
4. The one thing potential customers know is their local STD telephone code. Generally people are unsure of 0800 (National Companies) 0845 (most people don’t understand), if you simply drop in a couple of local STD codes into your advert, you can appear more local to people.

For more information about Yellow Pages Advertising, and to purchase local STD codes for you business, we recommend visiting our web-site.

This trade secret was submitted by Creare - Yellow Pages Advertising Consultants